Recent data from a special study conducted by Nielsen Online, on behalf of ONDCP, which monitored the online viewing habits of teens in June 2008, reveal that today’s tech-savvy teens are exposed to dangerous, drug-related content through the Internet.
The analysis also shows that viewer comments posted to drug-related videos overwhelmingly support or suggest acceptance of the video content.
Teens who watched videos online in a one-month period were exposed to 1.2million drug-related videos.
Nearly one million teens, or 5 percent of teens online, viewed drug-related videosin June.
More than a third (35%) of teens who viewed drug-related video are younger than 16.
Significantly more girls than boys watch drug-related videos. Fifty-seven percentof viewers were girls; 43 percent boys.
Almost 40 percent of drug-related videos contain explicit use of drugs and/or intoxication.
Eighty-five percent of videos containing explicit drug use or intoxication alsohave comments that promote substance abuse.
Comments on drug-related videos with music or humor were overwhelmingly(87%) positive about the content of the video.
Source for all data on this page: “Teen Viewing of Drug and Alcohol-Related Videos
Online: Custom Study Conducted on behalf of ONDCP.” Nielsen Online, June 2008.
It is estimated that teenage girls who binge drink are up to 63% more likely to become teen mothers. xi
Heavy alcohol use compromises bone health and increases the risk of osteoporosis by decreasing bone density and weakening the bones. These effects are especially striking in young women, whose bones are still developing. xii
Girls who binge drink are at three times the risk of thinking about or attempting suicide as girls who never drink alcohol. xiii
Heavy alcohol consumption increases risk for menstrual disorders and increases the risk of infertility. xiv
Females are more susceptible to the development of alcohol-related medical disorders, such as liver disease (hepatitis, cirrhosis), cardiac problems and brain impairment than their male counterparts. xv
Approximately 10 million American youth under the age of 21 drink alcohol. Nearly half of them drink to excess, consuming five or more drinks in a row, one or more times in a two-week period. i
Alcopops, also known as “malternatives,” [“RTDs” (ready to drink), or “FABs” (flavored alcoholic beverages)], are fruit-flavored, malt-based drinks that come in colorful, child-oriented packaging. The sweetness and flavoring hide the taste of alcohol. ii
The alcohol industry calls them “flavored malt beverages” or “low-alcohol refreshers,” but these drinks typically contain 5-7% alcohol by volume, more than most beers. iii
Some popular brands are Smirnoff Ice, Skyy Blue, Stolichnaya Citrona, Bacardi Silver, Jack Daniel’s Original Hard Cola, Captain Morgan Gold and Mike’s Hard Lemonade.